Cycle hire scheme in London.
London has been waiting for the cycle hire scheme for a very long time now, however it seems this has been implemented at the detriment of our beloved capital. First off it has been called the Barclays cycle hire scheme which means Barclays bank has thrown their branding over all cycle stops and cycles themselves. Simply this has caused a major corporate branding problem.
The sponsorship deal cost nearly twenty million pounds to setup and has Barclays smiling from ear to ear. This has destroyed the architecture and image of London as every street corner now holds the branding Barclays bank.
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